Today marks an important moment in the life of SNS.
We are launching our new branding — not just a refreshed visual identity, but a clearer expression of who we are, what we stand for, and how we work.
Over the past year, we have been reflecting deeply on our language, our role, and our responsibility in an increasingly polarised climate. One truth that has always sat quietly within our work kept coming to the fore with increasing strength: before we offer answers, we must make it safe to ask questions.
That insight sits at the heart of our identity: Space to ask
SNS creates space for curiosity and honest exploration. We are not a campaign group.
We are not here to give definitive answers. We are an education programme.
We are here to create safe spaces for courageous and uncomfortable dialogue where young people can explore, question, and practice disagreeing respectfully.
Why the Change?
SNS is now our brand.
A brand that indicates openness, and that can mean different things to different people.
A vessel for our values:
- Shaping Nuanced Spaces
- Speak, Not Shout
- Spaces Not Silos
- Solutions Not Sides
- Seeking New Solutions
- It makes SeNSe
This evolution allows us to carry forward the trust we’ve built, while freeing us from one-dimensional, simplistic perceptions that could unintentionally close down curiosity rather than open it.
The Post-It Notes: Our Central Motif
If you’ve ever visited an SNS workshop, you’ll recognise the image immediately.
At the start of every session, students write anonymous questions on Post-it notes for our Israeli and Palestinian speakers.
Some questions are raw.
Some are difficult.
Some are deeply personal.
All of them matter.
Those small squares of paper represent something powerful:
- Curiosity without fear
- Courage without confrontation
- Dialogue without shouting
- Humanity without dehumanisation
- Exploration without shame
They are tangible evidence of what happens when young people are given permission to ask.
That’s why Post-it notes now sit at the centre of our new visual identity. They symbolise:
🟨 Every question is a starting point.
🟪 Not what to think — how to ask.
🟧 Safe spaces for brave questions.
What Hasn’t Changed
Our core anchors remain the same:
Vision
To contribute to a fair, compassionate and democratic society in Britain where we are proud of our diversity, disagree well, and protect one another from harm
Mission
To promote empathy, critical thinking and active citizenship around the Israeli-Palestinian conflict and its impact in the UK
Values
Non-violence. Equality for all. Rejection of hate.
And our PEACE Model is now available for free download from the ‘resources’ section of our website, which outlines our five-step methodology: Participate, Equip, Apply, Create, Enact.
Why This Matters Now
We are operating in one of the most sensitive areas of public life. The words we use matter.
Our updated branding sharpens our clarity:
- We lead with education.
- We remain impartial but human.
- We frame issues in win-win terms.
- We encourage reflection before reaction.
In a culture that often rewards outrage, SNS chooses curiosity.
That is not weakness, it is strength.
What You’ll See From Today
- A refreshed logo and visuals
- Post-it note motifs across our digital platforms
- Clearer messaging across our website and materials
- A stronger emphasis on questions as our starting point
You will begin to see these changes roll out across our website, social media, workshops and publications from today.
Thank You
This next chapter would not be possible without you.
Because of your support, thousands of young people each year are given the space to ask difficult questions — and the skills to handle the answers with empathy and respect.
In a divided world, that work matters more than ever.
Sharon Booth
Founder & Executive Director
SNS
